:root {
  --bg: #fafafa;
  --bg-page: #f6f6f6;
  --bg-subtle: #ffffff;
  --border: rgba(24, 24, 27, 0.08);
  --border-strong: rgba(24, 24, 27, 0.11);
  --text: #18181b;
  --text-muted: #52525b;
  --text-subtle: #71717a;
  --accent: #ff385c;
  --accent-link: #ff385c;
  --accent-hover: #e31c5f;
  --cta-bg: #18181b;
  --cta-bg-hover: #27272a;
  --cta-text: #ffffff;
  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
  --font: "Inter", system-ui, -apple-system, sans-serif;
  --max: 90rem;
  --pad-x: clamp(1rem, 4vw, 3.25rem);
  --header-h: 64px;
  --section-y: clamp(3rem, 7.5vw, 5.75rem);
  --hero-tail: clamp(1.5rem, 3.5vw, 2.5rem);
  --prose: 38rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
}

body {
  margin: 0;
  min-height: 100vh;
  font-family: var(--font);
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--text);
  background: var(--bg-page);
  -webkit-font-smoothing: antialiased;
}

.page-bg {
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(ellipse 70% 50% at 12% -5%, rgba(255, 56, 92, 0.05), transparent 50%),
    radial-gradient(ellipse 55% 40% at 92% 8%, rgba(255, 56, 92, 0.035), transparent 48%);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  border-bottom: 1px solid var(--border);
  background: color-mix(in srgb, #ffffff 92%, transparent);
  backdrop-filter: blur(12px);
}

@media (prefers-reduced-motion: no-preference) {
  .site-header {
    animation: header-in 0.65s var(--ease-out) both;
  }
}

@keyframes header-in {
  from {
    opacity: 0;
    transform: translateY(-6px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.layout-constrain {
  width: 100%;
  max-width: min(var(--max), calc(100vw - 2 * var(--pad-x)));
  margin-left: auto;
  margin-right: auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
  box-sizing: border-box;
}

.header-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: var(--header-h);
}

.logo {
  font-size: 1.0625rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  color: var(--text);
  text-decoration: none;
  transition: opacity 0.2s ease;
}

.logo:hover {
  opacity: 0.75;
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 0.5rem 1.25rem;
}

.header-link {
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--text-muted);
  text-decoration: none;
  transition: color 0.25s ease;
}

.header-link:hover {
  color: var(--text);
}

.header-cta {
  font-size: 0.9375rem;
  font-weight: 600;
  padding: 0.55rem 1.1rem;
  border-radius: 999px;
  border: none;
  color: var(--cta-text);
  background: var(--cta-bg);
  text-decoration: none;
  transition: background 0.25s ease, transform 0.2s var(--ease-out);
}

.header-cta:hover {
  background: var(--cta-bg-hover);
}

@media (prefers-reduced-motion: no-preference) {
  .header-cta:hover {
    transform: translateY(-1px);
  }
}

main {
  position: relative;
  z-index: 1;
  width: 100%;
  max-width: min(var(--max), calc(100vw - 2 * var(--pad-x)));
  margin: 0 auto;
  padding: clamp(2.75rem, 7vw, 4.5rem) var(--pad-x) clamp(4.5rem, 12vw, 7rem);
  box-sizing: border-box;
}

/* —— Hero (no card box) —— */
.hero {
  padding-bottom: var(--hero-tail);
}

.hero-inner {
  max-width: min(52rem, 100%);
}

.eyebrow {
  margin: 0 0 1rem;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--accent);
}

.hero-title {
  margin: 0 0 1.5rem;
  font-size: clamp(2.25rem, 4.5vw, 3.5rem);
  font-weight: 700;
  letter-spacing: -0.038em;
  line-height: 1.08;
  color: var(--text);
}

.hero-lead {
  margin: 0;
  font-size: clamp(1.125rem, 1.8vw, 1.3125rem);
  color: var(--text-muted);
  max-width: 58ch;
  line-height: 1.75;
}

.hero-lead a {
  font-weight: 600;
  color: var(--accent-link);
  text-decoration: none;
  border-bottom: 1px solid color-mix(in srgb, var(--accent-link) 35%, transparent);
  transition: border-color 0.2s ease, color 0.2s ease;
}

.hero-lead a:hover {
  border-bottom-color: var(--accent-link);
  color: var(--accent-hover);
}

.section-rule {
  height: 1px;
  background: linear-gradient(
    90deg,
    transparent,
    var(--border-strong) 15%,
    var(--border-strong) 85%,
    transparent
  );
  margin: clamp(1.25rem, 2.8vw, 2rem) 0 clamp(2rem, 4.5vw, 3.25rem);
}

/* —— Scroll reveals —— */
@media (prefers-reduced-motion: no-preference) {
  [data-reveal] {
    opacity: 0;
    transform: translateY(1.35rem);
    transition:
      opacity 0.9s var(--ease-out),
      transform 0.9s var(--ease-out);
  }

  [data-reveal].is-visible {
    opacity: 1;
    transform: translateY(0);
  }

  [data-reveal-stagger] > * {
    opacity: 0;
    transform: translateY(1rem);
    transition:
      opacity 0.75s var(--ease-out),
      transform 0.75s var(--ease-out);
  }

  [data-reveal-stagger].is-visible > *:nth-child(1) {
    transition-delay: 0.04s;
  }
  [data-reveal-stagger].is-visible > *:nth-child(2) {
    transition-delay: 0.1s;
  }
  [data-reveal-stagger].is-visible > *:nth-child(3) {
    transition-delay: 0.16s;
  }
  [data-reveal-stagger].is-visible > *:nth-child(4) {
    transition-delay: 0.22s;
  }
  [data-reveal-stagger].is-visible > *:nth-child(5) {
    transition-delay: 0.28s;
  }

  [data-reveal-stagger].is-visible > * {
    opacity: 1;
    transform: translateY(0);
  }
}

@media (prefers-reduced-motion: reduce) {
  [data-reveal],
  [data-reveal-stagger] > * {
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
  }
}

/* slight scale prep for video parent */
@media (prefers-reduced-motion: no-preference) {
  .split-media[data-reveal]:not(.is-visible) .video-frame {
    transform: scale(0.98);
  }
  .split-media[data-reveal].is-visible .video-frame {
    transform: scale(1);
  }
}

.section {
  padding-top: 0;
  margin-bottom: var(--section-y);
}

.section--split {
  margin-bottom: var(--section-y);
}

.split-layout {
  display: grid;
  gap: clamp(2.5rem, 5vw, 4rem);
  align-items: start;
}

.split-media,
.split-copy {
  min-width: 0;
}

@media (min-width: 900px) {
  .split-layout {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.55fr);
    gap: clamp(2rem, 4vw, 4.5rem);
  }
}

@media (min-width: 1280px) {
  .split-layout {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.72fr);
  }
}

.media-shell--split {
  width: 100%;
}

.video-frame {
  border-radius: 14px;
  overflow: hidden;
  background: #0a0a0a;
  box-shadow: 0 12px 40px rgba(24, 24, 27, 0.12);
}

@media (prefers-reduced-motion: no-preference) {
  .video-frame {
    transition:
      transform 0.9s var(--ease-out),
      box-shadow 0.5s ease;
  }
}

.video-player {
  width: 100%;
  height: auto;
  display: block;
}

.prose-block {
  margin-bottom: clamp(2rem, 4vw, 2.75rem);
  max-width: var(--prose);
}

.prose-block--follow {
  margin-top: clamp(2.5rem, 5vw, 3.5rem);
  padding-top: clamp(2rem, 4vw, 2.75rem);
  border-top: 1px solid var(--border);
}

.prose-block--section {
  margin-bottom: clamp(2rem, 4vw, 2.5rem);
  max-width: var(--prose);
}

.section-title {
  margin: 0 0 1rem;
  font-size: clamp(1.5rem, 2.8vw, 1.875rem);
  font-weight: 700;
  letter-spacing: -0.032em;
  line-height: 1.2;
  color: var(--text);
}

.section-title--sm {
  font-size: clamp(1.35rem, 2.2vw, 1.5rem);
}

.section-lead {
  margin: 0;
  font-size: 1.0625rem;
  color: var(--text-muted);
  line-height: 1.75;
  max-width: 52ch;
}

/* —— Work list (no cards) —— */
.work-list {
  list-style: none;
  margin: 0;
  padding: 0;
  max-width: min(44rem, 100%);
}

.work-item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.25rem 1.5rem;
  padding: clamp(1.35rem, 2.5vw, 1.65rem) 0;
  border-bottom: 1px solid var(--border);
  align-items: start;
}

.work-item:first-child {
  padding-top: 0.25rem;
}

.work-item:last-child {
  border-bottom: none;
  padding-bottom: 0;
}

.work-item__n {
  font-size: 0.75rem;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.06em;
  color: var(--accent);
  padding-top: 0.35rem;
}

.work-item__title {
  margin: 0 0 0.4rem;
  font-size: 1.0625rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.35;
  color: var(--text);
}

.work-item__desc {
  margin: 0;
  font-size: 0.9375rem;
  color: var(--text-muted);
  line-height: 1.7;
  max-width: 50ch;
}

@media (prefers-reduced-motion: no-preference) {
  .work-item {
    transition: border-color 0.3s ease;
  }

  .work-item:hover {
    border-color: color-mix(in srgb, var(--accent) 22%, var(--border));
  }
}

/* —— Audience rows —— */
.section--audience {
  margin-bottom: var(--section-y);
}

.audience-list {
  list-style: none;
  margin: 0;
  padding: 0;
  max-width: min(48rem, 100%);
}

.audience-row {
  display: grid;
  gap: 0.35rem;
  padding: clamp(1.25rem, 2.5vw, 1.5rem) 0;
  border-bottom: 1px solid var(--border);
}

.audience-row:first-child {
  padding-top: 0.25rem;
}

.audience-row:last-child {
  border-bottom: none;
}

.audience-row__title {
  font-size: 1.0625rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--text);
}

.audience-row__desc {
  font-size: 0.9375rem;
  color: var(--text-muted);
  line-height: 1.65;
  max-width: 48ch;
}

@media (min-width: 640px) {
  .audience-row {
    grid-template-columns: 11rem 1fr;
    gap: 1.5rem;
    align-items: baseline;
  }

  .audience-row__desc {
    max-width: none;
  }
}

/* —— CTA (no panel) —— */
.section--cta {
  text-align: center;
  padding-top: clamp(1rem, 3vw, 2rem);
  margin-bottom: 0;
}

.cta-intro {
  margin: 0 0 1rem;
  font-size: 1rem;
  color: var(--text-muted);
  line-height: 1.65;
}

.cta-line {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 0.5rem 0.65rem;
}

.cta-email {
  font-size: clamp(1.125rem, 2vw, 1.375rem);
  font-weight: 600;
  color: var(--accent-link);
  text-decoration: none;
  letter-spacing: -0.02em;
  border-bottom: 2px solid color-mix(in srgb, var(--accent-link) 35%, transparent);
  transition:
    color 0.25s ease,
    border-color 0.25s ease;
}

.cta-email:hover {
  color: var(--accent-hover);
  border-bottom-color: var(--accent-hover);
}

.btn-copy {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.25rem;
  height: 2.25rem;
  padding: 0;
  flex-shrink: 0;
  font-family: inherit;
  color: var(--text-muted);
  background: transparent;
  border: 1px solid var(--border);
  border-radius: 10px;
  cursor: pointer;
  transition:
    border-color 0.25s ease,
    color 0.25s ease,
    background 0.25s ease,
    transform 0.2s var(--ease-out);
}

.btn-copy__icon {
  width: 0.9rem;
  height: 0.9rem;
  display: block;
}

.btn-copy:hover {
  border-color: var(--text-subtle);
  color: var(--text);
  background: var(--bg-subtle);
}

@media (prefers-reduced-motion: no-preference) {
  .btn-copy:hover {
    transform: scale(1.05);
  }
}

.btn-copy:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.site-footer {
  position: relative;
  z-index: 1;
  border-top: 1px solid var(--border);
  padding: 2rem 0 2.5rem;
  background: var(--bg-subtle);
}

.footer-inner {
  width: 100%;
  max-width: min(var(--max), calc(100vw - 2 * var(--pad-x)));
  margin: 0 auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
  box-sizing: border-box;
  display: flex;
  flex-wrap: wrap;
  align-items: flex-end;
  justify-content: space-between;
  gap: 1.25rem;
}

.footer-brand {
  font-size: 0.9375rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.footer-tag {
  margin: 0.35rem 0 0;
  font-size: 0.875rem;
  color: var(--text-subtle);
  line-height: 1.5;
}

.footer-tag a {
  color: var(--text-muted);
  text-decoration: none;
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s ease, color 0.2s ease;
}

.footer-tag a:hover {
  color: var(--text);
  border-bottom-color: var(--text-muted);
}

.footer-rights {
  margin: 0;
  font-size: 0.8125rem;
  color: var(--text-subtle);
}

.toast {
  position: fixed;
  bottom: 1.5rem;
  left: 50%;
  transform: translateX(-50%) translateY(120%);
  padding: 0.55rem 1.1rem;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--text);
  background: var(--bg-subtle);
  border: 1px solid var(--border);
  border-radius: 10px;
  box-shadow: 0 16px 48px rgba(24, 24, 27, 0.12);
  opacity: 0;
  transition:
    transform 0.45s var(--ease-out),
    opacity 0.45s var(--ease-out);
  z-index: 100;
}

.toast.is-visible {
  transform: translateX(-50%) translateY(0);
  opacity: 1;
}

@media (prefers-reduced-motion: reduce) {
  .site-header {
    animation: none;
  }
  .toast {
    transition: none;
  }
}